Project: The Solomon Brand

Role: Digital Brand Manager

Category: Brand Strategy, Team Coordination, Digital Systems

Overview

This project focused on repositioning The Solomon Brand for clarity, digital relevance, and long-term authority. My work involved rebuilding the brand’s internal systems, digital communication, and external-facing assets to reflect a more coherent and strategic identity.

My Role

I led the brand’s digital evolution by:

• Managing brand tone, values, and positioning across all channels
• Coordinating with internal stakeholders to ensure brand consistency

• Streamlining content and communication systems across social and web
• Leading documentation processes (briefs, timelines, updates) for creative partners
• Acting as the primary liaison between departments and creative teams

Key Outcomes

While the brand’s campaigns were never fully launched, I successfully:

• Re-established brand clarity and messaging structure
• Built operational systems for consistent execution
• Set up documentation frameworks for smoother collaboration